Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... whatever you like.
There are many similar sample content placeholders across the store. All editable from admin panel.
"My Man Shane Heyl Has Been On A Killing Spree In The Park Over The Past Year!!! We Thought It Was Only Right To Put His Footy ON BLAST And Hit It With The Special SHAKE JUNT Remix. CHECK IT OUT!" - Brandon Biebel