Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... whatever you like.
There are many similar sample content placeholders across the store. All editable from admin panel.
Trash Compactor Notorious Cyril Killa
If Cyril isn't already one of your favorite skaters then let this truly awesome edit of raw footage try to sway your opinion. You can't be taught skate style like this. You've got it or you don't. Up On Thrasher